Chapter ten is entitled Marketing Place: Music and tourism
As for Soundtracks, I will end my journal entries with chapter ten. Through examples such as Graceland, Elvis’ home and museum, chapter ten explores how tourism is linked with music through place. The concept is that, again, location determines the authenticity of a music and musical experience. Elvis died in 1977; especially since then Graceland has become a major tourist destination and haunt for the diehard, cultist fans. Graceland is interesting in our discussion as it serves as a blatant example of the mythological power of pop music stardom. It exemplifies the connection of music with place: location here in an extreme sense serves as a place of worship for that performer, decades after the fact…
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